New York in Motion is a fascinating look behind the scenes and screens of New York’s thriving motion graphics industry.
They have become so ubiquitous, we hardly notice them any more: motion graphics in advertisements, music videos, films, billboards, websites – yet they very much shape how we see and interact with the world today.
The foundations of the genre were laid in the 1950s by Saul Bass with his stylish titles for the Hitchcock films Vertigo, North by Northwest, and Psycho, but the real breakthrough came much later, with the arrival of the personal computer. Suddenly, everyman could play around with animation, dynamic info graphics and experiment with affordable, but powerful visual applications, such as After Effects, Apple Motion, or Blender.
Today the beating heart of the motion design industry is in New York, a Valhalla for creative spirits from all over the world. Designed down to the tiniest detail, it appears like a collection of constantly moving pixels from above and is blessed with the probably most iconic, kinetic, colorful and sensational downtown in the world: Times Square. At a rapid pace, and illustrated by a wealth of examples, experience the city’s inexhaustible source of inspiration through the eyes of 50 of the industry’s most influential designers, be swept away by their contagious passion and eternal urge to innovate and create. No longer bound by traditional separations of artistic disciplines, motion graphics has become the most original and most powerful medium for communication – and they are the modern artisans, the architects of today’s virtual cathedrals.